Big AdvertHigh impact advertising
Waverleygate north elevation
Covering the largest facade retention system in Europe to achieve two giant advertising panels with an amazing and innovative building montage was literally a giant challenge for BiG Advert. The building cover included the sectionalised corner to illustrate the building within the building concept. Situated on Princes Street in the city centre of Edinburgh, it proved to be immensely popular with a broad range of high profile brands. BiG Advert was the prime mover, with Waverleygate as the test case, for the instigation of Edinburgh City Council's policy to allow large format advertising in the city world heritage site.