D C Thomson

This was a challenge with a lot of red tape to be overcome, even the client didn't think it could be done! Having discussed the project with DC Thomson marketing, advised on contracts, media values, producing the design and final artwork BiG Advert obtained planning consent along with Transport Scotland and BEAR's permissions to close the main A92 trunk road. All project managed and facilitated by BiG Advert. The final result is an impactful message for all road and rail traffic entering and leaving Dundee.